Google are displaying a yellow ‘ad’ box next to some Adwords ads today.
This is good for two reasons.
First of all, there is no way now that anyone could mistake an ad with an organic result.
Secondly, I am certain it will actually help with CTR on ads.
As this is only happening for some ads, it must still be in the testing faze. And there is no way Google will roll this out unless the CTR on ads increases, which should be great news for Adwords users.
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